Responsible AI

AI may help analyse uploaded assets for:

• Logo differences
• Colour differences
• Font differences
• Layout changes
• Spacing inconsistencies
• Possible brand drift

AI may contribute to review findings and Brand Compliance Scores.

AI does not:

• Edit your files
• Redesign your files
• Fix your brand
• Generate your logo
• Replace your designer
• Guarantee brand compliance
• Provide legal, design or regulatory advice

AI-generated findings may contain:

• False positives
• False negatives
• Incomplete analysis
• Misinterpretation
• Low-confidence results

Users remain responsible for reviewing findings before acting on them.

Customer files are not used by HasMyBrandChanged to train AI models. Where we use commercial AI APIs, we rely on provider terms that state API inputs and outputs are not used to train their general models unless separately opted in.

Findings may include confidence scores. Confidence helps users understand how certain the system is about a finding. Low-confidence findings should be treated as items to review, not final conclusions.

AI review may be less accurate when:

• Logos are low-resolution
• Files are flattened or rasterised
• Fonts are outlined
• PDFs contain mixed colour spaces
• Images are compressed
• Documents contain complex layouts
• Brand Blueprint data is incomplete

For better results:

• Upload high-quality logo files
• Add accurate colour values
• Add primary font information
• Upload brand guidelines where available
• Review warnings manually
• Re-upload corrected assets when needed

HasMyBrandChanged uses AI to help answer one question:

Is this asset still on-brand?

The product analyses and reports. It does not create, edit or decide for you.